The Getty’s College Nights are created by and for students to inspire many voices and many visions. Local college students are invited to the Getty to enjoy a free night of special tours and talks, music, hands-on art projects, gallery activities, food, and more. Students are encouraged to unleash their creative impulses with multisensory activities and opportunities to create, explore, touch, and connect with their peers, artists, and other creative thinkers. Since LIFEWTR was introduced a little more than a year ago, the brand has highlighted 13 emerging artists spanning various categories including Public Art (Series 1), Women in Art (Series 2), Emerging Fashion Designers (Series 3), and Arts in Education (Series 4). LIFEWTR bottles from Series 4, “Arts in Education,” will be distributed and on display at College Night. “We are thrilled to be partnering with LIFEWTR for the upcoming College Nights at the Getty Center and Villa,” says Lisa Clements, Assistant Director of Education. “College Night is a celebration of the irrepressible creative impulse, and LIFEWTR understands how important it is to nurture and support artistic expression in schools and in society.”
“As a brand that exists to advance and showcase the sources of creativity, LIFEWTR believes that art plays an integral role in helping reach one’s creative potential,” says Todd Kaplan, Vice President, Water Portfolio—PepsiCo North America Beverages. “In addition to providing one million students with art supplies and curriculum over the next year, LIFEWTR is proud to team up with the Getty’s College Nights to help bring more art education to the next generation.”
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $63 billion in net revenue in 2017, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker, and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
At the heart of PepsiCo is Performance with Purpose—our fundamental belief that the success of our company is inextricably linked to the sustainability of the world around us. We believe that continuously improving the products we sell, operating responsibly to protect our planet and empowering people around the world is what enables PepsiCo to run a successful global company that creates long-term value for society and our shareholders.